Marketing Techniques

5 Things I’m Doing to Make It in the Music Industry

2 Comments Entrepreneurship Music

It’s easy to look at someone who’s “made it” and think that it just happened overnight, but that’s never the case. Many people talk about the destination, but few talk about the journey.

It’s easier to talk about the journey as it’s happening, as oppose to looking back and trying to remember what happened. Therefore, I wanted to write this post as my music career is happening and starting to take off. My goal is to help any musician out there who’s pushing to make music their full-time career.

I’ll also say this – I’m an electronic musician/DJ, but these 5 tips go for any genre in the music industry.


1. I’m Working Incredibly Hard

The truth is, anything worth having takes an unbelievable amount of hard work. I am, by a longshot, the hardest working person I know. And I have no problem coming off that strong either. I’m constantly working on my craft as a musician, in addition to blogging, creating videos, reaching out to blogs/websites, booking shows, networking, and more. I don’t have a 9-5 job – I have a 24/7 (almost literally – I upload & render videos while I’m sleeping to improve efficiency).

A lot of people who follow me or read my blogs comment about how “my life is amazing because I’m partying so much and meeting tons of people.” And while part of that is true, I only post positive messages on my social media. I don’t talk about how hard I’m working, or the struggles I go through, because actions speak louder than words. In addition, I look at partying as the best networking tool if done right.

I’ve met tons of famous people, and here’s one thing I can promise you: They promote the “party,” lifestyle, but very few – if anything, none at all – party non-stop. They’re constantly bouncing around between making music, performing, interviewing, doing guest appearances, and more.


2. I’m Trusting the Process

This one, out of anything, is the most important on this list. If you look at anyone who’s successful – regardless of the industry – they put in thousands upon thousands of hours until they made it. Literally, years and years of struggling to get to where they are now.

One of the hardest things to do, especially as a starving artist, is to trust that everything is going to work out. It’s incredibly difficult to stay positive when you’re struggling, barely eating, sleeping little, and going through a massive amount of physical and mental stress.

Guess what though? I’m not worried. Not in the slightest bit.

And I’m not saying this because I “made it.” I haven’t yet. And I’m staying this now, on September 8th 2016, that I’m trusting the process that if I keep pushing I’ll eventually make it. And I will.


3. I’m Utilizing All of my Talents

Too many times I’ll meet a struggling musician who has talents in other areas – yet fails to utilize them. For example, with me, I’m good at blogging, making videos, athletics and entrepreneurship – so I combine those into my music career. I’ve gotten massive amounts of traffic from people who found my blog because of a post, didn’t even know I was a musician, and then decided to check out my music as well.

If you’ve followed my blog for some time, you know that I’m into a lot of different things. And no matter what I’m blogging about, I make sure to tie it back into music. It’s not about smooth marketing, it’s about building a brand out of who you are.


4. I’m Constantly Networking

It’s commonly said that it’s not about what you know it’s who you know. And while that’s not completely true, networking and meeting people is one of the best ways to make it in any industry. Whether I’m partying or at an event, I’m very aware of what’s going on and I’m looking for opportunities to align myself with the right kind of people.

Here’s a big tip too: Always give as much as you can. Too many people, when networking, ask for people to “check out their track” or something along those lines. That’s a sure fire way to have people disregard you. Hangout with people, be friendly, and wait until it’s a good moment to start talking about music.

If you need some tips, check out My 5 BEST Networking Tips when at Big Events.


5. I’m Always Developing my Craft

Last, but certainly not least, I’m always working to develop my craft as a musician. Each track I make I want to be better than the last one, and I’m always watching tutorials and reading articles about how to make my tracks sound better.

When it comes to making it in a creative industry, you have to continually work to make yourself better. Especially in a competitive industry like music, there are tons of other artist who are making their tracks more creative and unique. The harder you work the better you’ll get, and not only will this open up more doors, it’ll make marketing a million times easier.

A really good track is the best marketing tool and technique out there.


  1. Âdam J. - September 8, 2016 5:52 pm

    Thank you Marc for the advice.
    I sure do appreciate you filling in how we artists can be more proactive. I like the fact that you blog and give your readers the chance to respond. Big ups to you and again I appreciate the insight.

    • Marc Freccero - September 9, 2016 7:17 pm

      Absolutely man! Anytime and good luck with your music career 🙂


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