There are a lot of different aspects to SEO, and one of the best quotes I’ve ever heard is that SEO is an art, not a science. You’re not creating content for robots, you’re creating it for people – making it extremely important to use your SEO tactics wisely.
In this post I’m going to talk about an interesting area regarding SEO: YouTube. YouTube has been blowing up ever since it started and there’s no signs of it slowing down. Even for my YouTube Channel, it’s insane how many hits I get on my content and the passive income as well.
With all the traffic that YouTube gets, it’s extremely important to utilize it as a valuable marketing tool. In this post I’m going to talk about my 5 favorite SEO techniques to getting tons of hits on YouTube.
1. REALLY Good & Entertaining Content
Now if you’ve been studying SEO for sometime this is a no-brainer. “Yea yea, have good content, I’ve heard that before…” is a very common response to this. What most people don’t know, however, is that YouTube ranks its videos NOT by views, but by duration. Essentially, the longer a video is watched, the better chance it has ranking higher.
This means that when making videos, make sure to be captivating right off the bat. Make sure to give people a reason to watch the video and keep it interesting all the way through. If that means making a video shorter to make it more entertaining, do that above anything. Don’t even be afraid to make a Part 1/Part 2, etc series with videos – that way people will not get bored watching a lengthy video.
2. Name Those Files
Google, who owns YouTube, tries to figure out as much information it can about your video. This also includes the names of your files – which happens even before uploading.
Here’s the key: Name the actual file on your computer before uploading to a relevant Keyword to your topic. I’m not going to talk about Keyword Analysis on this post, so I highly suggest researching that, but for now I’m going to suggest to name it a phrase or word that accurately reflects what the video is about.
In addition, if you have a custom thumbnail (which I’ll get to later), name that another relevant keyword to help Google rank your video higher because it knows more information about it.
3. Long Description
Like I said above, you want to give YouTube (essentially Google) as much information as you can. One awesome way to do this is to write a short paragraph as the description, explaining what the video is about. This is a great way to add more information, not only to boost SEO, but to tell your followers a bit more detail.
It’s no surprise that people love hearing the personal connection someone has to a video and the process behind it, so by putting more information it makes you seem more personable and genuine.
4. Eye-Popping Thumbnail
In case you didn’t know, a Thumbnail is a picture that demonstrates the preview for the video. It’s no surprise, in the slightest bit, that having an interesting thumbnail will generate more clicks on that video.
For example, here is an auto-generated Thumbnail for the video I embedded above:
It obviously looks pretty boring, not to mention I’m making a pretty weird face. Here is the custom thumbnail I made for that video:
As you can see, I put a lot of bright and eye-catching graphics to really make it come to life. You can definitely have fun with this, as I’ve seen insanely in-depth thumbnails. Don’t underestimate how important this can be when it comes to getting more clicks on your video.
5. KILLER Title
Last, but certainly not least, make sure you spend a lot of time thinking of a really interesting title. When searching on YouTube, many people will most likely see your thumbnail first (people are extremely visual), then read your title for more information.
By having an interesting title it will help drive people to your video. Like anything, remember to have your title generate curiosity so people are more inclined to click on it. Remember that the last thing you want to do is have the title be click bait – meaning it has nothing to do with the video. The more accurate and interesting, the better.